{"title":"Deidei","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003edeidei\u003c\/strong\u003e\u003cspan\u003e is a small ceramic label based in Mitake, Gifu, in Japan’s historic Mino region—a long-standing centre of ceramic production. Drawing on the spirit of Momoyama-period Mino ceramics, deidei values the individuality of each clay and the subtle transformations that occur through firing. Each piece is carefully shaped to sit naturally at the everyday table, with close attention to rim thickness, mouthfeel, and comfort in hand. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt deidei, firing is not the finish but the beginning. Through daily use, each vessel develops a deeper surface character, where fine cracks, faint stains, and small marks become traces of life, turning time itself into the final layer of expression.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eGuided by ceramic artist Toshiro Hori, a disciple of Living National Treasure Kozo Kato, and supported by a team of makers who also maintain their own practices, deidei continues to explore how traditional Mino techniques can enrich the contemporary table. Subtle variations in shape and texture create a gentle rhythm, forming an evolving landscape shaped by touch, use, and time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"fe-block fe-block-3ea98a1fa2336e5068d5\"\u003e\n\u003cdiv class=\"sqs-block website-component-block sqs-block-website-component sqs-block-html html-block\" id=\"block-3ea98a1fa2336e5068d5\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-text-block-container\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003eAbout the Products\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fe-block fe-block-6b742d940c9cbe5e5bc1\"\u003e\n\u003cdiv class=\"sqs-block website-component-block sqs-block-website-component sqs-block-html html-block\" id=\"block-6b742d940c9cbe5e5bc1\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-text-block-container\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003cp class=\"\"\u003eThe clay used for Deidei's vessels is a proprietary blend of Gotomaki and Mogusa clays from Kani and Toki in Gifu Prefecture. Mogusa clay, with its coarse grain, fires to tones ranging from white to rich red and allows colour to settle into fine gaps, giving each piece a surface that deepens beautifully with age.\u003c\/p\u003e\n\u003cp class=\"\"\u003eAll clays and glazes are of natural origin, and variations in material, as well as seasonal and temperature changes during firing, ensure that no two pieces are alike. Each vessel is hand-shaped, its small differences adding individuality and charm.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDeidei's work is expressed through key styles such as:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShino\u003c\/strong\u003e, featuring a feldspar-based glaze with a milky white surface where the red clay body shows through, often revealing tactile wrinkles known as kairagi.\u003cbr\u003e\u003cstrong\u003eKiseto\u003c\/strong\u003e, using a pine-ash glaze combined with iron-rich materials to produce tones from greenish to deep yellow, with flowing surfaces and crystal formations unique to each piece.\u003cbr\u003e\u003cstrong\u003eOribe\u003c\/strong\u003e, recognised for its vivid green hue achieved through a copper-based glaze. Layering a Kiseto glaze beneath an Oribe glaze creates a natural gradation from yellow to green.\u003cbr\u003e\u003cbr\u003eEach piece is considered \"unfinished\" at the time of purchase. Through daily use, colour seeps into the fine pores of the clay, and the surface texture slowly changes. A vessel that matures alongside its owner—this is the kind of tableware Deidei strives to create: ceramics that live with everyday life.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"kiseto-yunomi","title":"deidei Kiseto Yunomi","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA yunomi tea cup finished with a Ki-Seto glaze. It was fired in a wood-fired kiln, creating beautiful natural variations in the glaze and surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKiseto\u003c\/h3\u003e\n\u003cp\u003eKiseto is based on an iron-rich glaze. When combined with ash in the glaze, it produces a surface texture reminiscent of fried tofu, with warm yellow tones and subtle depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSpecifications\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eWidth: 7.6 cm\u003cbr\u003eHeight: 6.8 cm\u003cbr\u003eEarthenware\u003cbr\u003eMade in Gifu, Japan\u003c\/p\u003e","brand":"DeiDei","offers":[{"title":"Default Title","offer_id":50838718054746,"sku":"010156-15","price":87.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/files\/Screenshot2026-08-08at13.38.25.png?v=1786189284"},{"product_id":"kiseto-yunomi-25-33","title":"deidei Kiseto Yunomi - Tea Cup (25-33)","description":"\u003cp\u003eThis yunomi is finished with Kiseto glaze, known for its warm yellow tones. In some areas, particularly around the foot, the glaze gathers and forms a glass-like surface, creating subtle variations in texture and depth.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eKiseto\u003c\/h3\u003e\n\u003cp\u003eKiseto is based on an iron-rich glaze. When combined with ash in the glaze, it produces a surface texture reminiscent of fried tofu, with warm yellow tones and subtle depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003cbr\u003e\u003c\/strong\u003eMaker: deidei\u003cbr\u003eDimensions: 8.3 cm (\u003cmeta charset=\"utf-8\"\u003eDiameter), 7.3 cm (height)\u003cbr\u003eEarthenware\u003cbr\u003eMade in Gifu, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMicrowave \/ Dishwasher \/ Oven \u003c\/strong\u003eNot recommended\u003c\/p\u003e","brand":"DeiDei","offers":[{"title":"Default Title","offer_id":53934582825306,"sku":"010156-25-33","price":113.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/files\/DSC_1885.jpg?v=1775821630"},{"product_id":"kohiki-yunomi-25-77","title":"deidei Kohiki Yunomi - Tea Cup (25-77)","description":"\u003cp\u003eKohiki is one of the decorative techniques in ceramics and is also called “kesho” (meaning “makeup”). It involves applying a layer of white slip (liquid clay) over the surface of the clay body. Originally, this technique was used to make darker-colored clay appear white.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBy layering the natural color of the clay, the white slip, and the glaze, you can enjoy different colors and textures, as well as iron spots and variations on the surface.\u003c\/p\u003e\n\u003cp\u003eThe surface contains fine crackles, and with each use, the color and overall character gradually change. Depending on how it is used, each piece develops uniquely over time—this is one of the key charms of kohiki ware.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003cbr\u003eMaker: \u003c\/strong\u003edeidei\u003cbr\u003e\u003cstrong\u003e\u003cstrong\u003eDimensions: \u003c\/strong\u003e\u003c\/strong\u003e7.5 cm (\u003cmeta charset=\"utf-8\"\u003eDiameter), 8.4 cm (height)\u003cstrong\u003e\u003cbr\u003eEarthenware\u003cbr\u003eMade in\u003c\/strong\u003e Gifu, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMicrowave \/ Dishwasher \/ Oven \u003c\/strong\u003eNot recommended\u003c\/p\u003e","brand":"DeiDei","offers":[{"title":"Default Title","offer_id":53934585676122,"sku":"010156-25-77","price":78.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/files\/25-77_DSC_0843.jpg?v=1775821529"},{"product_id":"shino-yunomi-25-83","title":"Shino Yunomi (Tea Cup) 25-83","description":"\u003cp data-end=\"354\" data-start=\"108\"\u003eThis yunomi is generously coated with Shino glaze, one of the distinctive characteristics of Mino ware. Deidei’s interpretation of Shino is particularly unique, featuring a softly rounded, pinkish tone that feels both charming and contemporary.\u003c\/p\u003e\n\u003cp data-end=\"550\" data-start=\"356\"\u003eDuring the glazing process, areas where the glaze has been partially wiped away reveal the clay body beneath, allowing the distinctive reddish tone of Mogusa clay to emerge as a subtle accent.\u003c\/p\u003e\n\u003cp data-end=\"656\" data-start=\"552\"\u003eWith daily use, the texture and appearance will gradually evolve, offering a unique enjoyment over time.\u003c\/p\u003e\n\u003ch3\u003eShino\u003c\/h3\u003e\n\u003cp data-start=\"79\" data-end=\"277\"\u003eShino glaze is made using feldspar and fired over a long period, resulting in its distinctive soft pink tones and textured surfaces known as \u003cem data-start=\"232\" data-end=\"241\"\u003ekairagi\u003c\/em\u003e (a blistered or crackled effect).\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"662\"\u003eNo pigments are used. Although the clay body is originally white, during prolonged reduction firing followed by slow cooling, trace amounts of iron in the Mogusa clay react strongly and oxidize, producing a reddish tone. As the white Shino glaze is slightly translucent, this underlying red hue appears through the surface, giving the piece its characteristic soft pink appearance.\u003c\/p\u003e\n\u003cp data-end=\"504\" data-start=\"452\"\u003e\u003cstrong data-end=\"466\" data-start=\"452\"\u003eMaker\u003c\/strong\u003e deidei\u003cbr\u003e\u003cstrong data-end=\"466\" data-start=\"452\"\u003eDimensions \u003c\/strong\u003e7.6 cm (\u003cmeta charset=\"utf-8\"\u003eDiameter), 7.2 cm (height)\u003cbr\u003e\u003cstrong\u003eEarthenware\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eMade in\u003c\/strong\u003e Gifu, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMicrowave \/ Dishwasher \/ Oven \u003c\/strong\u003eNot recommended\u003c\/p\u003e","brand":"DeiDei","offers":[{"title":"Default Title","offer_id":53934586364250,"sku":"010156-25-83","price":113.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/files\/DSC_1591.jpg?v=1775821479"},{"product_id":"set-of-five-small-plates-25-03","title":"Set of five small plates 25-03","description":"\u003cp data-end=\"363\" data-start=\"123\"\u003eThis set of five small plates features a variety of finishes, including Shino, Kizeto, ash glaze, and Oribe (green glaze). Depending on the firing, pieces in yakishime (unglazed) or black clay may also be included, making each set unique.\u003c\/p\u003e\n\u003cp data-end=\"513\" data-start=\"365\"\u003eEach plate measures approximately 4.5 cm in diameter and can be used as a chopstick rest or for serving small bites such as pickles or condiments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaker \u003c\/strong\u003edeidei\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEarthenware\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade in\u003c\/strong\u003e Gifu, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMicrowave \/ Dishwasher \/ Oven \u003c\/strong\u003eNot recommended\u003c\/p\u003e","brand":"DeiDei","offers":[{"title":"Default Title","offer_id":53934586691930,"sku":"010156-25-03","price":48.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/files\/25-03_DSC_0865.jpg?v=1775821415"},{"product_id":"shino-tea-bowl-25-41","title":"Shino tea bowl 25-41","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eShino\u003c\/h3\u003e\n\u003cp data-end=\"277\" data-start=\"79\"\u003eShino glaze is made using feldspar and fired over a long period, resulting in its distinctive soft pink tones and textured surfaces known as \u003cem data-end=\"241\" data-start=\"232\"\u003ekairagi\u003c\/em\u003e (a blistered or crackled effect).\u003c\/p\u003e\n\u003cp data-end=\"662\" data-start=\"279\"\u003eNo pigments are used. Although the clay body is originally white, during prolonged reduction firing followed by slow cooling, trace amounts of iron in the Mogusa clay react strongly and oxidize, producing a reddish tone. As the white Shino glaze is slightly translucent, this underlying red hue appears through the surface, giving the piece its characteristic soft pink appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaker \u003c\/strong\u003edeidei\u003cbr\u003e\u003cstrong\u003e\u003cstrong data-end=\"339\" data-start=\"325\"\u003eDimensions \u003c\/strong\u003e\u003c\/strong\u003e13.5 cm (\u003cmeta charset=\"utf-8\"\u003eDiameter), 8.3 cm (height)\u003cstrong\u003e\u003cbr\u003eEarthenware\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eMade in\u003c\/strong\u003e Gifu, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMicrowave \/ Dishwasher \/ Oven \u003c\/strong\u003eNot recommended\u003c\/p\u003e","brand":"deidei","offers":[{"title":"Default Title","offer_id":53934608286042,"sku":"010156-25-41","price":190.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/files\/DSC_1346.jpg?v=1775821111"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2626\/4174\/collections\/deidei_main_2bb763ed-070b-4e5f-bb35-44ad4d7c2258.jpg?v=1786191265","url":"https:\/\/shop.monojapan.nl\/fr\/collections\/deidei-1.oembed","provider":"MONO JAPAN STORE","version":"1.0","type":"link"}