i ro se

The word “i ro se” means “brothers” in ancient Japanese used in Kojiki, the oldest extant chronicle of Japan. It is also regarded as the origin of the word “iro (color)”.

i ro se is a brand established by two brothers, Gen and Dai Takahashi. When they were children, they often had fun making toys with junk in and around their house. Now, as two grown-ups, they made a platform called i ro se where they create products with the same playfulness they had in their childhood.

i ro se sets playfulness, the sense of discovery and the originality that manifests as a result of knowing who you are as its fundamental values and cherish impromptu works: their products are not pre-designed in their mind, but made with the spontaneous movements of their hands.

We recently visited the studio and the showroom of i ro se.
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