PAPER OR

Paper—or something beyond paper?

PAPER OR was born in 2026 through a collaboration between Yamagishi Washi, an Echizen washi paper wholesaler with approximately 75 years of history, and Taku Sasaki, Art Director and Designer at KOKUYO.

Echizen washi has a history of more than 1,500 years. PAPER OR reinterprets its rich expressions, unique textures and generations of craftsmanship through a contemporary perspective.

The result is a collection that challenges our idea of what paper can be — transforming traditional washi into objects for contemporary life.

For this pop-up, discover PAPER OR's Survey Field Notebook, Stickers and Essential Oil. Each product explores washi in a different way, from three-dimensional handmade surfaces to a paper stone made from leftover material generated during the washi-making process.

Rather than simply preserving tradition, PAPER OR seeks to carry it into the future by giving it new perspectives and new possibilities.